Brief 3 : Typographic ID

Our new brief is to design a logo for another person in the class. We were all given partners and had to quiz each other about our likes/dislikes etc to get to know them better and create a suitable logo for them. My partner's name is Emma Kelly. She is 18 and from Roscommon. The things that stood out most from our talks were her love for music as she plays piano and enjoys listening to her favourite band Coldplay and also her love of playing sports, one of her favourite being basketball. I'm thinking of creating a logo using just the initials EK and maybe I could incorporate symbols of sport or music into these letters.
In addition to this we tried on an online personality test just to get more words/info as often people find it hard to describe themseleves. Here's Emma's results :
Enthusiastic, idealistic and creative. Able to do almost anything that interests them. Great people skills. Need to live life in accordance with their inner values. Excited by new ideas, but bored with details. Open-minded and flexible, with a broad range of interests and abilities.

In the meantime I've been looking at logos that are currently out there:

logo using a stylized illustration of  the iconic yellow funnels on the Titanic ship.
(Seen during a recent visit to Belfast)

Very subtle and effective - the bottom of the equal sign is longer than the top ... which summarizes inequality perfectly!

Smiley face/ sad face - modern communication take on bipolar. Using a relevant means to describe a relevant issue of todays world.

The word eight made up from four '8' figures creating each letter.

I really like this logo as it is simple. The top of the 'm' is flying away - free as a bird.

Popular logo for the television channel; the bottom image is their new revised logo, I can't decide which one i prefer though =/

More than incorporating the greater than sign.

All the letters are upside down; if you look closely you'll see the u is an n the p is a d and so on.

If anything I think my research so far proves that simplicity and clarity are big factors to successful logos. Little hidden shapes and messages are cleverly placed and attract attention from the viewer.